Business Logo Design - Case Study
Business logo design is complex and demanding task, and to get it done you will need true professional. With few types of logos to choose from, you should spend some time clearing your concept before you contact your logo designer. First type is so called “font based” logos, which are basically specifically designed font for the task, almost always a single word in length and with carefully selected colors (think IBM and Apple). Then come the business logo designs which try to graphically represent the area in which the company operates, and last are the so called “abstract” logos, not connected to a particular thing, and limited only by the imagination of their creator.
Though logos of the first and third type are really great, with the clean and simple design of the font base business logo designs and the soaring creativity of the abstract ones, they both have a major drawback - they are totally unsuitable for the now starting businesses. They are intended for use by well known brands, because they do not have visual clues to help the customer understand what the business niche of the owner is. Though, if you are ready to invest big amounts of cash and time for promoting them, and if you succeed in impending them in the minds of your customers, such logo designs will remain for you a long time, as all customers will remember their unique shapes. But with a new business on the market this is rarely the case.
This leaves us with the second type - business logo designs, based on your main area of business activity. Such type of logo will instantly give clues to your probable customer if you can be useful for him or not. Of course you should get the best possible business logo designer, to ensure the quality of the end product will be good enough, to continue to influence the brain of the customer long enough to be imprinted in it as an image. From this point, this potential customer will always connect your name with your business, and remember you when he needs your type of service or product.
Be careful to not fall into the many traps of business logo design creation process as so many logo designers’ clients that do not want to follow the recommendations of the professionals. Such trap for example is asking for over complex business logo design. If this is the first logo you want created, you will want to fill it with as much information for your business as possible. Try to follow the advice your logo designer will give you and choose something less complex. This will ensure the logo is percepted by the customer much faster, and he will find it easier to remember all the details embedded in the logo.
Of course, if your business logo designer is a good one, he will guard you from such traps, and give you many pieces of advice on how to choose the right type of logo for you and what to include in it. That’s why you should go to the sample are and check some of the examples created for companies as yours. If you like them, the form for contact is waiting to be clicked.
